There was BIG news in the skincare industry this week, when one of the best known faces in Hollywood and global healthcare advocate Gwyneth Paltrow was announced as an ambassador for Merz Aesthetics.
It was reported in Glamour magazine and across the skincare industry that the ‘Goop’ founder will front the campaign for the firm’s new Xeomin anti-wrinkle service. Gwyneth will be appearing in the company’s ad campaigns and take part in social media marketing using the hashtag #DareToSelfCare.
Just last month, Eudai Clinic wrote about how Microneedling, (which is one of their most popular treatments and is currently on offer in their Beeston clinic) is not solely for the ‘A-listers’ as it is actually far more accessible than people might expect. Well, it seems Gwyneth is on the same page as them, as they are also a partner of Merz Aesthetics which they use on prescription as part of their anti-wrinkle treatments.
Gwyneth putting her name to a big beauty brand is big news as Merz Aesthetics’ CEO, Bob Rhatigan comments;
“Gwyneth’s passion for knowledge and learning, and her deeply personal perspective on beauty and ageing are all qualities we at Merz Aesthetics admire in her, and the values we share as a company.
“We could not be more thrilled to be partnering with her to educate women around the world about a frown line treatment that is uniquely purified without unnecessary proteins.”
Well, we are with you there Bob!
If you would like to learn more about our range of anti-wrinkle treatments for your forehead, crows feet or frown lines you can book a FREE consultation with Dr Dimi here after all, if it is good enough for Gwyneth…