Gemma left a high-level marketing role to freelance 5 years ago. This generated lots of enquiries and ultimately led to the birth of Mocha Marketing. After just six weeks of registering the business, Gemma found out she was pregnant – but the decision was made to push on and the hard work soon paid off, turning over £100,000 + in year one without any real forward goal or plan. The rest as they say, is history.
Gemma has said: “After all the frustrations I had experienced being client side when recruiting agencies myself, I knew I wanted our agency to be different. I wanted our name to be unique; without a marketing acronym or the need to be clever. Naming a business is harder than naming a child! I wanted it to reflect the personable element of our agency. Everybody always seems to have a good reaction to our name. It’s memorable and I’m proud of its reputation… so we’ve enhanced it!”
Mocha has a very strategic growth plan in place over the next three years, this includes doubling the turnover and more than tripling its profit whilst continuing to deliver on their all-important client promises, which are displayed with pride in their large meeting room. More recently the company has ventured to London where many opportunities are presenting themselves. Mocha already offers extensive services such as marketing, PR, workshops, consulting and events, but also in the pipeline during the three-year plan is to add additional services including ‘Mocha Digital’ which the Directors are working hard on behind the scenes as we speak.
Gemma has a 5-7 year goal in mind to appoint a Junior Board of Directors, with the aim to achieve this through developing current executives within the business. This would be a great achievement for Gemma – but ultimately her main goal is to be known as more than a traditional marketing agency. A professional, reliable and highly communicative team who work alongside their clients as one.