Agency completes its marketing power trio with launch of ‘hybrid’ PR offering

February 2024: Marketing agency Repeat Digital has bolstered its services with a new PR offering that supports the company’s plans for holistic growth.

Repeat Digital, founded by Olly Fisher in 2017, originally specialised in Pay-Per-Click (PPC) and paid social before expanding into the realm of Search Engine Optimisation (SEO) to help businesses stand out online.

After a period of continued growth, the company has now launched a range of PR services to complement SEO and PPC, headed up by former journalist and PR specialist Becca Tee.

Becca started her career as a reporter at The Nottingham Post (now Nottinghamshire Live) before gaining more than seven years of experience working across traditional and digital PR.

Speaking of the move, Becca said: “I am so pleased to join the team at Repeat Digital and to help the company expand its range of services, providing more options to existing clients while becoming a more attractive proposition to potential clients that are looking for an agency that can offer an all-in-one solution.

“I’m using my expertise to create a fully ‘hybrid’ approach to PR by combining the best of both traditional and digital. This means that we are not solely focused on brand awareness and offline placements, nor are we only honed into the number of links our clients are getting each month.

“Both are equally important and play a part in improving visibility, leads and sales, especially as the PR landscape is continuing to evolve and more and more journalists are becoming savvy to link building and SEO practices.”

PR clients will be able to work with Repeat Digital on press releases, ‘newsjacking’ opportunities, profile building, link building, and content marketing, to name a few. Consultancy is also offered to those wanting to work with a specialist on more of an ad-hoc basis.

Founder Olly added: “PR is the next natural step for Repeat Digital and aligns particularly well with SEO as businesses look to improve their search rankings. We’ve noticed an appetite among our existing clients for it and look forward to onboarding local and national businesses and becoming an extension of their marketing teams.”

Repeat Digital now boasts eight employees, with the team working twice a week from its office in Long Eaton. Its plans over the next few months include an office refurbishment and hiring an SEO specialist and a PPC executive.